We work with a lot of photographers and videographers, and the nice thing they always say about our brand is that there’s so much organic content. I would say that the majority of purchases-on both sides of our business-would stem from social media and website presence.Ĭan you elaborate on your social media marketing strategy?
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They see our professional skateboarders riding our products, riding our ramps, and, in turn, that pushes sales.īut our social media marketing efforts lead everyone to our website, where we have information about either purchasing or renting a ramp. On the purchase side of the business-kids who just want to buy a ramp for their house-we try to appeal and attract them through social media and social media marketing. Generally speaking, they’re the ones that have to present these out-of-the-box ideas to their clients, so we want to attract that type of demographic. We have an interest in appealing to corporate planners and event planners.
Honestly, the most random businesses are going to want skateboarding at their event just to bring a different attraction, vibe, and ambiance. The other portion of our demographic would be the event business.
A portion of people that typically purchase our ramps are kids-as young as five up to college age. Photo: Courtesy of OC Rampsĭescribe your main demographic. OC Ramps built it for 2019's GnarlyTown Festival. Large recalled "one of the coolest events we ever did," citing a ramp that was a 20-foot, life-size guitar where the neck of the guitar was completely skateable (pictured). An event coordinator could say, “We want a ramp and six professionals,” and we’ll bring everything-from building the ramp to the people skating it. And it’s true, because it’s something out of the box. Bringing the skateboard vibe is going to surprise people. We (also) do ramp demos for corporate events and provide the professionals who do the demos. However, if someone has an idea in their head, such as, “I want this custom mural,” or “I want this ramp custom-branded,” or “I want this skatepark to look like this,” then we have that capability. If someone wants a standard ramp on our website for an event, they could simply look at our website. Obviously, California is the big state in skate, surf, (and) snowboard culture, but we still ship most of our kits-apart from the West Coast-to the East Coast and New England states.Īnd because we’re a business that’s not owned by a crazy corporate company, we have the liberty to create products on our own in-house. The only downfall with shipping to those locations is the expense, especially right now. Australia is (also) big on skateboarding and Europe. 1 country that we ship to outside the U.S. OC Ramps’ event mantra: “Let’s make corporate the new cool.”) There’s five varying half pipes on-site ranging from three to seven feet tall and a 20-foot-high platform perfect for a DJ or live entertainment act. (OC Ramps now operates out of an 8,000-square-foot building on a 20,000-square-foot lot that can be rented as an event venue in itself for corporate events, receptions, private dinner parties, and film productions alike. I moved the business into a tiny warehouse in 2005 in Santa Ana, and we’ve been in this city ever since. We’ve been operating out of here ever since we left my mom’s garage in high school. Huntington Beach to Santa Ana is 10 miles or so, so the business has always been within the same backyard.
We’re located in Orange County, in Santa Ana, Calif.-right next to DisneyLand! The very first (ramp I built) was in Huntington Beach.
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Keep scrolling for insight into how unique event offerings are powering the next generation of events, and how to level-up your business-no matter the industry you’re in.Ĭan you give some background on OC Ramps and its event offerings? In dedication to his dad, Brian Murray Large, he eventually sold quarterpipes to other children in his neighborhood in Huntington Beach, Calif., and-after finishing a degree in economics and getting licensed in general construction, carpentry, and engineering-made OC Ramps the online marketplace it is today.īut aside from building custom ramps for people who want an at-home skatepark, OC Ramps has a hand in the events industry, proving that out-of-the-box activations have the power to engage guests in a way that drives business and creates strong relationships. The original ramp was a great success, and Large carried on building quarterpipes even after his father passed away from terminal brain cancer three years later. “It wasn’t initially intended to be a business,” he said, explaining how he and his dad built an eight-foot-wide and three-foot-tall quarterpipe, so Large and his friends could skate in the backyard and fit the ramp through the side gate of the house for storage. Tyler Large, the president and owner of OC Ramps. OC Ramps was born out of 13-year-old Tyler Large’s desire for a quarterpipe at his house that he and his friends could skate on.
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